The new world of digital media is not new at Fox Rothschild. We are helping our clients are pave the road that others merely follow.
Fox attorneys know that new media does not mean mass marketing. It means seizing opportunities to address niches using a strategic vision and plan for brand extension. We work hand-in-hand with both individual celebrity clients as well as corporate entities to help them target, reach and engage their audiences via multiple platforms and channels – from the traditional outlets of television, film, radio, print and publishing to the latest technologies in mobile communications, mobile apps, web-supported platforms, podcasts, blogs, downloads streams and more. Whether the intent is to deliver a message of pure entertainment or simply to use entertainment as a medium to deliver a message, our attorneys help ensure clients capitalize on all available outlets to realize their vision and maximize their results.
We actively engage audiences via:
- Interactive (web sites, webisodes, broadcast/podcast, online games/activities, blogs, etc.)
- Social media (Twitter, Facebook, YouTube, etc.)
- Mobile phone technology (games, apps, ringtones, downloads, etc.)
- Traditional media (print, radio, television and film) with a new media view toward emerging distribution platforms
TV and Film
Our clients create, produce, act and direct some of the most successful television shows on air and on screen. Fox attorneys not only negotiate these high-profile deals but also counsel clients – both individual and corporate – on how to leverage their success to other platforms, creating additional revenue sources and expanding their audiences as well as their income-earning potential.
Our attorneys have long-standing relationships with studio executives and creative personnel as well as actors, writers, directors and producers associated with a variety of television programs and motion pictures including “NCIS,” “Law & Order,” “Curb Your Enthusiasm,” “Entourage,” “In Plain Sight,” “Flash Forward,” “Friday Night Lights,” “Dancing with the Stars,” “Randy Jackson Presents America's Best Dance Crew,” Academy Award Winner “Crash,” “RocknRolla,” “Couples Retreat,” “Notorious,” “The Great Debaters,” “Max Payne,” "Jumping The Broom," "Think Like A Man," and "Green Lantern." Our attorneys have worked on some of America’s most iconic television programs alongside legendary producers Bud Yorkin and Norman Lear, including “All in the Family,” “Maude,” “Sanford and Son,” “Good Times,” “Mary Hartman, Mary Hartman” and “One Day at a Time.”
Digital recording and distribution has forever changed the “record” business. Fox Rothschild clients understand this change, embrace it and thrive in this environment. Beyond merely working with labels, our clients own labels and are labels. From the Billboard Top 100 to breaking ground with crossover hits and success, our music clients make music that matters.
Our representation to clients in the music industry is informed by our attorneys’ prior experience as professional singers as well as music industry executives with such prominent labels as EMI, UMG and Polygram. We offer extensive insight to both aspiring and established performers as well as startup and established corporations, recording companies and related entities into structuring successful deals, forming strategic partnerships and capitalizing on business opportunities. Fox attorneys are also plugged in to the industry and its organizations, serving on various chapters and committees of the National Academy of Recording Arts and Sciences as well as the Alliance of Artists and Recording Companies that enable them to make the connections that matter for clients.
The world of publishing has changed just as extensively as the rest of the entertainment industry. No longer confined to just paper, books are now available via a variety of new platforms, allowing people to read the latest bestseller on a range of mobile technologies. Fox attorneys help keep the pages turning for our clients, representing publishing and media companies as well as aspiring authors and established multi-hyphenate professionals seeking to expand their celebrity as authors. We not only assist with publishing, licensing and distribution agreements but also, when needed, with First Amendment protection and other related issues.