Innovation through Co-Creation: Engaging Customers and Other Stakeholders

November 18, 2011
Wharton School - Mack Center for Technological Innovation
Philadelphia, PA

2:45 pm – 4:00 pm

The conference will help senior managers assess their progress in co-creating innovation with customers, and then explore next practices in this domain by expanding co-creation to all stakeholders, including non-market players.

Tara Rachinsky will serve on a panel surveying strategies for co-creation from practitioners, partners and customers from the perspective of industry, government and academia. Questions such as: What are the best ways for companies and government to work with partners, customers and other stakeholders to create innovations? How does a company set up the system to best leverage the capabilities of stakeholders?