Paid Influencer or Authentic Original?

June 7, 2016 at 2:15pm3:00pm
Jody Simon
Fairmont Miramar

101 Wilshire Blvd, Santa Monica, CA 90401

Jody Simon was a panelist for the STREAM Market networking event, "Paid Influencer or Authentic Original?"

Sponsored content has long been a mainstay in the online influencer ecosystem. Almost as long as streaming platforms have existed, online creators have been pairing with brands to promote everything from coffee creamer and boutique hotels to gaming consoles and home décor. The pay-off to the advertiser is in the ability to reach a young and often hyper-engaged audience with a direct message delivered by someone they care about. But what’s in the partnership for a creator? The panel addressed these collaborations.