Black Eyed Peas Not Paid for Super BowlFebruary 7, 2011 – In The News
The Black Eyed Peas were reportedly not paid for their 2011 Super Bowl halftime show due to their high-grossing 2010 tour.
Lori Landew explained, “Historically, artists do not receive a performance fee. But their expenses, which can be sizable depending on the size of the act and their entourage, are covered.”
She added, “You can’t underestimate the additional impact of all the promotion leading up to the game and the show. It’s a great opportunity for an artist to get tremendous exposure, particularly with audiences that are not normally fans.”