Comcast Suits Up for a Brand New Game

December 3, 2009 – In The News
E-Commerce Times

Comcast has engineered a multibillion-dollar merger that will combine General Electric’s NBC Universal with Comcast’s own cable networks.

For all the complexity surrounding the transaction, its end goals are fairly simple: GE wants to focus on other elements of its diverse corporate kingdom. Comcast wants access to content for distribution on its own networks.

As a cable company, Comcast is not in the business of content creation, except for certain niche products. The NBC Universal acquisition puts it on a level playing field with ABC, Viacom and even Fox, according to Darrell Miller. “This deal elevates it to an entirely new category of player,” he said.

To read the full article, visit http://www.ecommercetimes.com/story/Comcast-Suits-Up-for-a-Brand-New-Game-68806.html.