Comcast Suits Up for a Brand New Game

December 3, 2009 – In The News
E-Commerce Times

Comcast has engineered a multibillion-dollar merger that will combine General Electric’s NBC Universal with Comcast’s own cable networks.

For all the complexity surrounding the transaction, its end goals are fairly simple: GE wants to focus on other elements of its diverse corporate kingdom. Comcast wants access to content for distribution on its own networks.

As a cable company, Comcast is not in the business of content creation, except for certain niche products. The NBC Universal acquisition puts it on a level playing field with ABC, Viacom and even Fox, according to Darrell Miller. “This deal elevates it to an entirely new category of player,” he said.

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