Data Breaches at ESPs Spread Security Concerns Throughout Marketing SectorJune 1, 2011 – In The News
Email leaks that expose customer information have become a chilling reality for many U.S. companies and their customers. Many companies are reevaluating their marketing efforts and email service providers to ensure the safety and privacy of their customers.
Businesses affected by a data loss of the email, name and address variety are less likely to see substantial customer backlash, says Mark McCreary. The stakes are higher when bank, credit or personal information is lost.
"But there is genuine value in having an email associated with a certain company," McCreary relates. "To know that email@example.com is a Tivo customer creates a verifiable connection between the owner of that email address and the criminal sending a phishing email to that person."