Deciding Whether Law Firms Should Have an App for That

July 23, 2013 – In The News
The Legal Intelligencer

Eric Solotoff and Eliana Baer were featured in The Legal Intelligencer article "Deciding Whether Law Firms Should Have an App for That." While the full text can be found in the July 23, 2013, issue of The Legal Intelligencer, a synopsis is noted below.

In the five years that Eric Solotoff’s family law practice group has run a blog, the Fox Rothschild partner has learned that clients are seeking out lawyers in a less traditional manner. For that reason, Solotoff was receptive when family law associate Eliana Baer pitched the idea for the firm’s New Jersey Divorce app, which was recently released.

Solotoff believes the app will function as more of a branding tool as opposed to directly generating clients, but noted, “If we got clients from it, that would be great, but I don’t think that’s the goal [of the app] in particular. As with the blog, we want people to know we are the go-to firm. We are very knowledgeable about the topic.”

“Our firm is very big into social media and alternative forms of marketing and this is just, I think, the next step in what we have been doing with social media,” Solotoff said.