Draft Social Media Policies, Train Workers on Avoiding PitfallsJuly 1, 2013 – In The News
Scott Vernick was quoted in the Business Insurance article "Draft Social Media Policies, Train Workers on Avoiding Pitfalls." While the full text can be found in the July 1, 2013, issue of Business Insurance, a synopsis is noted below.
With social media growing in use by the day, a well-worded company policy paired with adequate employee training can help companies avoid the many potential problems that accompany social media use.
“Unless you have a very strong social media policy, you don’t necessarily know what your employees are saying about your company or about your competitors, and so it just creates all kinds of risks,” said Scott Vernick.
Vernick proceeded to caution that a company’s social media policy should “very carefully spell out” what must be approved before posting.