Mascot MarketingMarch 1, 2011 – In The News
A mascot can help boost sales, but it is important to create the right mascot and use it effectively. It is also a good idea to create trademark protection for a mascot to ensure no one else can use the design.
“The first thing with any logo, mascot or cartoon you want to protect is, is it confusingly similar to someone else’s?” says Gerald P. Norton. He suggests doing some research.