Sowing Seeds of ProsperityApril 18, 2014 – In The News
Darrell D. Miller was quoted in the Black Enterprise article “Sowing Seeds of Prosperity.” While the full text can be found in the April 2014 issue of Black Enterprise, a synopsis is noted below.
The article profiles T.D. Jakes and discusses his various business endeavors.
“The bishop is very clear that if he wants to grow and sustain his business he has to create and generate multiple streams of revenue. Not everyone is going to find him in the digital space or read one of his books or watch one of his films. But if he has a presence in all of these spaces, he is monetizing his properties within each of those silos,” explains Miller.
Jakes produced the screen adaptation of the best-selling book “Heaven Is for Real: A Little Boy’s Astounding Story of His Trip to Heaven and Back.”
“There is a big focus in Hollywood right now on finding more major brands that can really move the needle as far as products and services within the industry,” says Miller. “They are in a class of their own, they have a huge audience, they have influence, they move masses of people. Oprah is a big brand. Tyler is a big brand. Jakes is that next big brand. We are trying to position him to step into that exclusive club.”