TTAB Says ‘Obscure’ French Town Name Can Be Wine TM

August 17, 2015 – In The News

Fox Rothschild was featured in Law360 article “TTAB Says 'Obscure' French Town Name Can Be Wine TM.” Full text can be found in the August 17, 2015, issue, but a synopsis is below. 

The Trademark Trial and Appeal Board (the “TTAB”) reversed an Examining Attorney’s refusal to register the trademark “Montussan” for wine and spirits on the basis that the mark was geographically descriptive, due to its use as the name of a very small town in France. According to the Board, "The location of this town of less than 3000 inhabitants 9 miles from a much larger or more prominent city reveals nothing about what the relevant American purchaser might perceive the word 'Montussan' to mean.”

Michael Leonard and Christopher D. Olszyk, Jr. handled the case for Montussan Apertifs SAS.