Websites Work to Comply with California’s DNT LawJanuary 2, 2014 – In The News
Mark McCreary was quoted in the Warren’s Washington Internet Daily article “Websites Work to Comply with California’s DNT Law.” While the full text can be found in the January 2, 2014, issue of Warren’s Washington Internet Daily, a synopsis is noted below.
“I consider this law somewhat of a narrow issue and it’s very easy to comply with,” McCreary said. Most of his clients have altered their privacy policies to say they’re not going to honor DNT requests, he said. “It doesn’t surprise me. You see that often from business when they don’t really know what to make of the new laws and what it could mean in the future.”
McCreary said even websites that are aware of the changes are concerned that it could hurt business. “From my clients’ perspective, it is not very pro-business,” he said. “It’s very valuable to see where someone came from or if they didn’t have a sale, where they then went” on the Web. The law could have an effect on a company’s ability to gather that information, McCreary said.