Websites Work to Comply with California’s DNT Law

January 2, 2014 – In The News
Warren’s Washington Internet Daily

Mark McCreary was quoted in the Warren’s Washington Internet Daily article “Websites Work to Comply with California’s DNT Law.” While the full text can be found in the January 2, 2014, issue of Warren’s Washington Internet Daily, a synopsis is noted below.

The California Do Not Track law mandates any website or mobile app that’s accessible to California residents – essentially all U.S. websites – must state in its privacy policy whether it honors a user’s DNT request. But it doesn’t require websites to do so, just to state whether it will or won’t, said McCreary, who has helped clients comply with the law.

“I consider this law somewhat of a narrow issue and it’s very easy to comply with,” McCreary said. Most of his clients have altered their privacy policies to say they’re not going to honor DNT requests, he said. “It doesn’t surprise me. You see that often from business when they don’t really know what to make of the new laws and what it could mean in the future.”

If a website has a third-party advertiser, the site is required to disclose that third party’s privacy policy. “We’re finding more often than not that our clients will refer to those individual marketing network’s privacy policies, which gets a little bit cumbersome to circle back and forth,” McCreary said. “It gets confusing for the consumer, in my opinion.”

McCreary said even websites that are aware of the changes are concerned that it could hurt business. “From my clients’ perspective, it is not very pro-business,” he said. “It’s very valuable to see where someone came from or if they didn’t have a sale, where they then went” on the Web. The law could have an effect on a company’s ability to gather that information, McCreary said.