Congratulations on Your Success, But Here’s My Patent
Managing Patent Infringement Risks when Advertising Online
Western Pennsylvania Chapter Focus
Not long ago television, radio and print were the primary media though which advertisers delivered their messages to consumers. With each of these “old media” systems, the advertiser’s job was to focus on generating a memorable advertising message and not worry about technology used to deliver the message. In today’s society, delivery can be just as imperative as the message. Today’s innovative advertisements don’t just use technology, they are technology. In the parlance of Intellectual property law, technology means patents. Businesses who use new technology to market their products increasingly face lawsuits for patent infringement.
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