How To Rein In The Riches Of Big Data
February 15, 2012
Scott Vernick discussed the privacy-policy implications that big data has on companies and offered solutions to CMOs seeking to adapt their policies accordingly.
According to a survey of CMOs by IBM, less than one-third of the CMOs surveyed said they consider it necessary to alter their policies despite the numerous ways in which customers’ privacy can now be compromised.
From there it’s just more of the same kinds of basic, logical questions, according to Vernick, such as whether policies are written in such a way that an average consumer can understand it, and whether the companies are actually adhering to them and being up-front with people as to how they plan on using the data.
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