Privacy & Franchising Podcast

Consumers express great concern regarding their online privacy and what companies and other “aggregators” of information are doing with the information they collect on the web. The stakes are high and come with substantial risks -- including a loss of consumer confidence in the brand, investigations from state and federal authorities and lawsuits from aggrieved parties -- if franchisors and other companies have incomplete policies and noncompliant practices. In this podcast, John covers the critical steps organizations can take to protect themselves in connection to their online tracking and collection activities.

Download Podcast Transcript (pdf file)