Craig resolves disputes responsively and cost-effectively. He has a broad business practice, with strong focuses on franchise, insolvency and infrastructure transactions.

Clients frequently call on Craig to provide creative solutions in bet-the-company and emergent litigation, defining transactions and arbitration matters.

In franchise development and disputes, both domestic and international, Craig primarily represents franchisors, but will represent a franchisee in certain transactions, and has represented franchisees in litigation and arbitrations in some cases.

Recent Matters

Craig took over a challenging franchise fraud case brought by two law firms and developed a new theory of the case. The hearing took eight days and is in the briefing stage.

Another client tripled its profits during COVID with a focused delivery model for its iconic restaurant. Craig is advising the same client on raising up to $15 million to expand its system by opening new locations.      

As a strategy to avoid lawsuits to franchisors which have committed irrevocable disclosure violations, Craig negotiated transfers of rights from insolvent franchisors to franchisees to settle disputes.

He also representing a franchisor in a trademark infringement and trade secret violator in several jurisdictions.

Client Successes in Franchising and Litigation    

  • Enforcement and termination of franchise agreements.
  • Preliminary injunctions against use of trade secrets and trademark infringement.
  • Preliminary injunctions against violations of non-compete agreements and contractual activity restrictions.
  • Arbitration and litigation of exclusive territorial conflicts.
  • As counsel to emerging franchisors, he has counseled and acted as outside general counsel to many start-up franchisors, some of which have grown into multinational systems.
  • Litigated RICO, fraud, securities, preference and fraudulent conveyance cases.
  • Counsel to promoters of investment fund for midsize private placement, purchase of an iconic restaurant and brand and positioned the fund for restaurant expansion and franchising.
  • Counseled and enforced franchise agreements for domestic and international brands for the Fortune 50.
  • Counseled and defended against class actions and counterclaims.
  • Negotiate and mediate with franchisee attorneys.
  • Represent groups of franchisees in two cases to acquire their franchisor, including one hostile takeover.
  • Resolve valuation and shareholder disagreements for exit strategies or family office planning.

Client Successes in International Arbitration, Construction and Infrastructure

  • Successfully represented the Republic of Turkey before the ICC (Geneva) and ICSID (Paris) on power plant and real estate development and infrastructure projects.
  • Represented a contractor to the Panama Canal Authority before the ICC (Miami) and the English High Court.
  • Represented sponsor of private equity investment in two hydroelectric plants in South America.
  • Represented the licensor of robotic technology before ICDR (NYC) and in the enforcement of award in Brazil.

Representative Matters

  • Provided bankruptcy advice for U.K.-based law firm acquiring German offices of a U.S.-based law firm.
  • Defended manufacturer against scaffold collapse.
  • Defended successor liability in toxic tort cases.
  • School of Rock v. Smith (3d. Cir.) - Represented School of Rock in affirming arbitration award appeal for franchise breach and trade secret violations, awarding damages, injunctive relief and counsel fees.
  • School of Rock v. Rock Nation LLC (Cal. Super. Ct.) - Represented School of Rock in confirming arbitration award granting injunctive relief, damages, and counsel fees for unfair competition and cybersquatting.
  • Keepers of Eden v. Historical Media (S.D.N.Y.) - Represented the plaintiff in confirming arbitration award with counsel fees in motion picture distribution dispute.
  • Philips Services Corp. v. Luntz (D. Del.) - Represented Luntz in successful defense of preference action and asserted $1 billion fraudulent conveyance defense. 
  • Lakes Gas Co v. Fencl Oil & L.P. Co., Inc., et al. (N.D.Iowa) - Secured a unanimous $2.7 million jury verdict in contract action involving propane distribution on behalf of Lakes Gas Company.

Thought Leadership

For more than a decade, Craig has been a monthly contributor to the Legal Intelligencer, a ALM publication, a contributor to the New York Law Journal, and has taught as an adjunct professor at Temple University School of Law. He has written chapters in books on bankruptcy, covenants not to compete and franchise agreements published by the American Bar Association.

He also is a frequent speaker and presenter. His recent writings are listed under the Publications section of his bio. Craig’s webinars and other presentations can be found in the Events section.
2017 Platinum Distinguished Faculty      

Before Fox Rothschild

Prior to joining Fox, Craig was a partner and team leader in the franchise practice and global litigation teams at an international law firm.

Honors & Awards

  • Recognized by Chambers USA for Franchising - Nationwide (2010-2020)*
  • Named to “The Best Lawyers in America” list for Franchise Law in New York and Philadelphia by Best Lawyers (2009-2021)*
  • Selected as a “Lawyer of the Year” for Franchise Law in Philadelphia (2018) and New York (2012, 2020, 2021) by Best Lawyers*
  • Selected to the "Super Lawyers" list for Franchise/Dealership in Pennsylvania (2004-2020)*
  • Selected to the "Super Lawyers" list for Franchise/Dealership in New York (2010-2020)*
  • Named to the Who's Who Legal "Franchise" list (2010-2019)*
  • Named to the Who’s Who Legal “International Who’s Who of Franchise Lawyers” list (2017)*
  • Recognized by Franchise Times in its listings of “Legal Eagles” (2005-2021) and “Legal Eagles Hall of Fame”(2013-present)*
  • Martindale-Hubbell "AV" rated*

           Chambers Logo 2020 Craig Tractenberg
          *Awards Methodology