Athlete Biometric Monitoring – Is It Worth the Gamble?
Now that the U.S. Supreme Court has struck down a federal law banning states from legalizing sports betting, a growing number of states are enacting legislation authorizing sports gaming. This legal development coincides with continued technological advances in "wearables" which allow the collection of biometric data from athletes. The legal implications from the intersection of these two developments are significant including the publicity rights, privacy and intellectual property issues that are raised. Is this a potential game changer? You can bet on it!