Legal Issues in Developing and Protecting an Athlete’s and Entertainer’s Brand

As more and more, high-profile entertainers, artists and athletes take on social activism and business endeavors, and broadcast to the world their personal likes and dislikes, they become a personal brand unto themselves. This session will explore the legal issues involved in protecting their brand, including intellectual property, sponsorship and social media related issues, but also from a business perspective, how one establishes and monetizes their personal brand, including aligning and connecting with other brands and capturing potential revenue streams.