Niche Marketing: Why, How To and Now What?

April 25, 2013
ABA Women Rainmakers Spring Workshop
Greensboro Office

This fourth installment in the Women Rainmakers’ local programming initiative will focus on the power of niche marketing. In an interactive moderated program, attendees will explore why niche marketing works, how to choose a niche or two, and what to do to reach it. Lawyers at every career stage will learn how to better focus their business development efforts and resources to get more results. The speakers will include attorney Kim Gatling with Lawyers Mutual Inc.