No Ordinary Time: The Impact of COVID-19 on Franchising
8:00 - 9:15 am PT | 11:00 am - 12:15 pm ET
As 2020 began, few of us had ever heard of the coronavirus, social distancing, or knew how to use Zoom. Soon the COVID-19 pandemic had swept the world, infecting millions of people, killing hundreds of thousands worldwide, and causing job losses and other economic damage of a magnitude not seen in the United States since the Great Depression. Franchised businesses, and the lawyers who represent them, were not immune from this economic damage, as many systems endured mass unit closings literally overnight as millions of people went through extended periods of staying at home.
Ten months removed from the first reports of the coronavirus in the United States, what has been its impact on franchising and franchise relationships? What are franchisees and franchisors doing to recover from the severe blows they suffered this year? How did they share the pain? What does this experience teach that will help us as lawyers working for franchise clients and companies in this new world? In this lively, thought provoking program, a panel of experienced franchise lawyers will discuss these issues and more as Franchising in Focus 2020 looks at the pandemic’s cataclysmic past, current, and likely future impacts.