Pre-Litigation and Discovery Tactics

In this conference, counsel well-versed in this year's most important advertising cases will walk you through the key issues at stake during all phases of a trial.

Michael Eidel will discuss pre-litigation and discovery tactics for a hypothetical advertising litigation scenario involving "Cheery Apple Juice." Specifically, he will delve into:

• Determining in which venue to file your advertising dispute
• Initiating a conference between the advertiser and the challenger to plan for the discovery process
• Obtaining evidence from the opposing party by means of discovery devices
• interrogatories
• production of documents
• depositions
• subpoenas
• Seeking court assistance to compel discovery
• Mitigating the risks of discovery abuse
• Analyzing information gathered during e-discovery
• Filing a motion for a preliminary injunction seeking an immediate halt to the offending ads pending a full trial
• determining whether to proceed if injunctive relief is denied

Michael Eidel

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