Pre-Litigation and Discovery Tactics
June 19, 2012
3rd Expert Forum on Litigating and Resolving Advertising Disputes
The Affinia HotelNew York, NY
In this conference, counsel well-versed in this year's most important advertising cases will walk you through the key issues at stake during all phases of a trial.
Michael Eidel will discuss pre-litigation and discovery tactics for a hypothetical advertising litigation scenario involving "Cheery Apple Juice." Specifically, he will delve into:
- Determining in which venue to file your advertising dispute
- Initiating a conference between the advertiser and the challenger to plan for the discovery process
- Obtaining evidence from the opposing party by means of discovery devices
- interrogatories
- production of documents
- depositions
- subpoenas
- Seeking court assistance to compel discovery
- Mitigating the risks of discovery abuse
- Analyzing information gathered during e-discovery
- Filing a motion for a preliminary injunction seeking an immediate halt to the offending ads pending a full trial
- determining whether to proceed if injunctive relief is denied