Protecting Your System’s Reputation in the ‘Fake News Era’
2:15pm - 3:10pm ET
Protecting Your System's Reputation in the "Fake News Era"
Moderator: Bethany Appleby, Former Chief Legal Officer at Subway Restaurants
Speakers: John Gessner, Partner - Fox Rothschild LLP; Kathryn Kotel, Interim General Counsel, Smoothie King Franchises, Inc.; Sarah Walters, Of Counsel, DLA Piper
In the era of instantaneous reporting and less than rigorous fact gathering, how does a franchise system safeguard its hard-earned goodwill and reputation? This session will examine the role of the lawyer in crisis management when addressing bad press, protest sites, and customer outrage.
The panelists will also:
- provide advice on responding when franchisees (and others) leak system confidential information to the press or attempt to leverage the press to their advantage in civil litigation and settlement negotiations and
- discuss procedural and tactical advice on how to best use the court or private dispute resolution to safeguard and defend one’s hard-earned goodwill and reputation.