Protecting Your System’s Reputation in the ‘Fake News Era’

August 13, 2020Next Month
IFA Franchise Law Virtual Summit

2:15pm - 3:10pm ET

Protecting Your System's Reputation in the "Fake News Era"
Moderator: Bethany ApplebyFormer Chief Legal Officer at Subway Restaurants
Speakers: John Gessner, Partner - Fox Rothschild LLP; Kathryn Kotel, Interim General Counsel, Smoothie King Franchises, Inc.; Sarah Walters, Of Counsel, DLA Piper 

In the era of instantaneous reporting and less than rigorous fact gathering, how does a franchise system safeguard its hard-earned goodwill and reputation?  This session will examine the role of the lawyer in crisis management when addressing bad press, protest sites, and customer outrage. 

The panelists will also:

  • provide advice on responding when franchisees (and others) leak system confidential information to the press or attempt to leverage the press to their advantage in civil litigation and settlement negotiations and
  • discuss procedural and tactical advice on how to best use the court or private dispute resolution to safeguard and defend one’s hard-earned goodwill and reputation.