QuickStart: Legal Marketing Core Competencies

April 8, 2013 at 9:45am
Legal Marketing Association Annual Conference
Aria Resort

Las Vegas, NV

QuickStart is a comprehensive and entertaining one-day program focused on key marketing and business development issues. The speaker faculty comprises nationally recognized legal marketing experts who offer no-nonsense advice that will challenge attendees and provide them with practical skills and tools to apply immediately.

In-house marketers routinely preach the “know thy clients’ business” sermon, but how many really know what clients (the lawyers) do on a day-to-day basis? This interactive presentation will feature an in-house business developer, along with Mark, discussing those discrete responsibilities, hundreds of both billable and non-billable hours, of which attorneys all too often assume in-house marketers are aware. The presentation will also provide practical takeaways on how marketers can consequently best accomplish mutual marketing goals. It is only by aligning these – occasionally competing – agendas that we function efficiently on the same team.

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