Some Assembly Required: Cultural and Organizational Recalibration Through Mergers

January 23, 2019 at 1:00pm2:30pm
Thomson Reuters' 26th Annual Marketing Partner Forum
Ritz-Carlton - Laguna Niguel

One Ritz-Carlton Drive
Dana Point, CA 92629

Growth through acquisition remains a popular approach in the current legal services market. Indeed, if industry statistics are any indication, 2018 may best be remembered as the year when so-called “mega-firms” began pulling away from many of their peers, thanks to a formidable global footprint and robust coffers. But while law firm combinations may garner short-term headlines, those playing the long game understand that no merger is successful unless talent integration and client relationships are shepherded through an often lengthy transition. This workshop asks conference participants to strategize around a mock law firm combination with an eye on business development, client service, and talent. What strategies ensure a seamless transition at both a practice and client service level? What considerations must executives keep in mind when it comes to brand and culture?

Moderator:
Kristin Stark, Principal, Fairfax Associates

Panelists:
Christopher G. Caldwell, Partner,Boies Schiller Flexner LLP
Joe Calve, Chief Marketing & Business Development Officer, McGuireWoods LLP
Mark L. Morris, Firmwide Managing Partner, Fox Rothschild LLP
Ann Rainhart, Chief Operating Officer, Briggs and Morgan, P.A.