Using Blogs and Other Social Media

May 23, 2012
Professional Services Marketing Association
The Rivers Club

301 Grant Street, Suite 411
Pittsburgh, PA

8:00 a.m. - 10:00 a.m.

Are your firms and professionals hesitant to join the social media movement? Are you interested in learning how to use the Internet as a viable business development tool? If so, you don’t want to miss this session (and don’t let your professionals miss out, either).

Hear from a dynamic roster of practicing lawyers who author active and successful blogs—they’ll share their experiences and offer recommendations for how to get started, how to keep content current and what role their firm’s marketing professionals play in the mix. Notably, these professionals have mastered the art of the close by transitioning their online success to offline success by bringing in significant work on sophisticated matters through business development accelerated by their use of the Internet as a tool.

In this session, you’ll also learn that the number of visitors to a blog are not the most relevant metric... neither are one’s number of connections/followers/friends on LinkedIn, Twitter or Facebook. Rather, gaining traction for business development initiatives is how professionals should measure the benefits of social media participation. Are your online business development efforts helping to...

Enhance your word of mouth reputation as a reliable and trusted expert?
Grow your network of relationships in your industry?
Get you quoted as subject matter expert by trade and mass media?
Secure not only new clients, but high quality clients?
And finally, we'll venture to answer this all important question: What makes the difference between bloggers who bring in significant revenue and those who don't?

Join us to find out.


Presenter and Moderator:
Kevin McKeown, President, LexBlog

William H. Maruca , Partner, Fox Rothschild LLP

Mike Cassidy, Shareholder, Tucker Arensberg
Blog: Med Law Blog (

Lori Wisnewski Azzara, Associate, Cohen Seglias Pallas Greenhall & Furman PC
Blog: Construction Law Signal (