Franchising & Distribution

Franchising & Distribution


Fox Welcomes Franchising Pro Craig Tractenberg to Philadelphia Office

October 19, 2016 – Press Releases

Fox Rothschild LLP is pleased to announce that Craig R. Tractenberg has joined the firm in the Philadelphia and New York offices as a partner in the Litigation Department.

“We are excited to welcome Craig to the firm,” said Michael G. Menkowitz, Fox’s Philadelphia office managing partner. “Craig brings more than 30 years of experience developing and protecting the financial and brand equity of franchise companies, real estate projects and energy projects.”

Tractenberg is a skilled international litigator who focuses on franchise companies’ development and expansion as well as on complex business disputes involving intellectual property, licenses, business torts and insolvency issues. He has also represented individuals, companies and governments in litigation before state and federal courts and in international arbitration forums such as AAA, the International Centre for Dispute Resolution (ICDR) and the International Centre for Settlement of Investment Disputes (ICSID).

On the international side of his practice, Tractenberg has successfully defended the Republic of Turkey against an investor claim before the International Centre for Resolution of Investor Disputes in Paris. This followed the successful defense of the Republic of Turkey before the International Chamber of Commerce Court of Arbitration in Geneva. He has also successfully represented a claimant U.S. company in an intellectual property licensor’s claim brought against a Brazilian licensee before the ICDR. He has also taken U.S. franchises overseas.

Tractenberg received his J.D. from Temple University James E. Beasley School of Law and his B.A. from La Salle University.

Prior to joining Fox, Tractenberg was the chair of the franchise and distribution team and global disputes team at Nixon Peabody LLP.