Miley Cyrus, Bangerz and the Plot To Kill Hannah Montana

October 16, 2013 – In The News

Lori Landew was quoted in the Forbes article “Miley Cyrus, Bangerz and the Plot To Kill Hannah Montana.” While the full text can be found in the October 16, 2013, issue of Forbes, a synopsis is noted below.

Miley Cyrus’ new album, Bangerz, has reached the top of the Billboard charts. Cyrus has received much condemnation, especially from parents, for her recent performance at the VMA awards and the video for her single “Wrecking Ball.” The Parents Television Council issued a press release stating that her VMA performance “substituted talent with sex.” Countless parents have also responded by stating that they will never again buy any products related to Cyrus – or her former alter-ego, Hannah Montana.

Lori Landew, who had a hand in Britney Spears’ first record deal, speculates that everything Cyrus has done over the past few months is likely part of an effort to distance herself from the character she once played. This is a specialty of her manager, Larry Rudolph, who also manages former teen star Britney Spears.

“It’s never easy to transition from being a kid to a grown-up entertainer, particularly when you’ve made your mark as a G-rated celebrity,” says Landew. “Again and again, we see these young people struggling with how to be taken seriously as artists when they are so strongly associated with an image or brand.”

Landew believes the “new Miley” could be sustainable as long as it truly represents part of her personality.

“This doesn’t mean that this personality can’t change again,” adds Landew. “One need only look at the many faces of Christina Aguilera through her formative years or Madonna, for that matter, to know that artists can evolve and stay relevant in an ever-changing market.”