News

Fox Represents Fortress Brand in Platform Investment by Trivest Partners

August 5, 2020 – Press Releases

Fox Rothschild LLP represented Fortress Brand (“Fortress”), a leading technology-enabled direct-to-consumer channel partner that leverages proprietary software and data analytics to provide full-service retail management for brands on Amazon® and other e-commerce marketplaces, in its platform investment transaction with Trivest Partners, LP (“Trivest”), a prominent middle-market private equity fund based in Miami.

Fortress, headquartered in New York, NY, offers its clients a fully outsourced, turnkey e-commerce solution for its clients, providing re-seller protection, product development, and creative services within the world’s largest online marketplaces.

The transaction, which closed on June 22, 2020 following a purely remote deal process, will allow Fortress to continue its singular focus on driving game-changing growth for its clients in the Amazon® and similar ecosystems as well as accelerate the expansion of its menu of value-added solutions. In addition, Fortress Brand is now actively looking for potential add-on or partnership opportunities with like-minded businesses, specifically: (i) traditional digital marketing/advertising agencies, (ii) direct-to-consumer e-commerce channel managers, (3) brands that have not yet optimized their Amazon® footprint, and (4) pure-play Amazon® pay-per-click management agencies.

Fortress was advised by a Fox team led by Max S. Cantor with contributions from Julien E. F. Barbey, Alison Newman, Andrew M. Halbert and Kasey Winshall. In addition to the core corporate deal team, a multidisciplinary group of Fox attorneys also contributed to the successful closing of the transaction including Maureen R. Monaghan, Karen H. Davis, Pamela A. Thein,  Alexander Bogdan, Brian G. Belisle, Odia Kagan, Nevena Simidjiyska, and Kristen Poetzel Ricci.