Seven Streams for Stars

January 10, 2011 – In The News
Los Angeles Business Journal

Darrell D. Miller uses the magic number seven as the number of revenue streams he wants for his star clients, including actress Angela Bassett and rapper Ludacris. He came up with the idea while looking for ways to distinguish his practice and attract more clients who didn’t solely act, direct or sing. “When I did the research, it showed that some wealthy people had 30 [revenue streams] and some had two, but on average it was seven streams,” said Miller.

“It was very unscientific,” he said, “but it was a way of saying to clients, ‘Here is something reported on the characteristics of the wealthy in America, and you can strive to accomplish that.’ You didn’t have to kill your lifestyle if your records didn’t sell or your movies weren’t successful.”