Keynote Fireside Chat
201 South Christopher Columbus Boulevard
Philadelphia, PA 19106
What does it take to build a mission-driven, scalable and inclusive startup? Join us for an insightful fireside chat featuring Shannon Morales, Founder & CEO of Tribaja, in conversation with Elizabeth D. Sigety, angel investor and Chair of the Emerging Companies & Venture Capital Practice at Fox Rothschild. Shannon will share her entrepreneurial journey, from launching Tribaja with $5,000 in seed funding to scaling it into a national career and talent platform with over 20,000 users and major corporate partnerships.
Key topics will include:
- Turning a Vision into a Business – How Shannon built Tribaja, starting as a staffing agency and pivoting into a tech-driven marketplace that connects inclusive companies with skilled professionals.
- Funding a Mission-Driven Company – The role of grants, friends & family funding and non-dilutive capital in scaling a startup without traditional VC backing.
- The Reality of Entrepreneurship & Parenthood – Shannon’s experience building a company as a single parent and how entrepreneurship has allowed her to create the flexibility she wanted for her family.
- Navigating Product Development & Growth – The challenges of balancing product development with sales while expanding into new markets and industries.
Key takeaways:
- How to launch and scale a mission-driven company with limited capital.
- The role of community, branding and partnerships in startup success.
- Real-world insights on balancing entrepreneurship and life.
- Why inclusivity remains essential for business growth and innovation.
With plenty of time for audience Q&A and interactive discussion, this high-energy fireside chat will be inspiring, thought-provoking and packed with actionable insights.
Please note there is a cost to attend.

