Latin music has become one of the most influential musical forces in the world. Yet in film, television, and advertising, it is often misunderstood, stereotyped, or used superficially. As global audiences continue to diversify and the demand for authentic Latin soundtracks reaches an all time high, understanding how Latin music can be authentically integrated into visual storytelling is becoming essential for the sync industry.

From streaming series and global films to major brand campaigns, music supervisors are increasingly searching for music that reflects the cultural diversity and sonic richness of Latin America. But sourcing authentic Latin music is not as simple as typing “Latin vibe” into a search engine. This panel explores how authentic Latin music is actually discovered, licensed, and integrated into film, television, and commercial storytelling.

Panelists will discuss:

• How music supervisors search for authentic Latin sounds
• The difference between “Latin-flavored” stock music and culturally authentic recordings
• Why real bands and regional styles matter for storytelling
• The growing demand for Latin genres across global content platforms
• How Latin catalogs and composers can position themselves for sync opportunities
• Common mistakes productions make when sourcing Latin music
• The creative collaboration between music supervisors, producers, and Latin music specialists in crafting soundtracks that feel culturally real rather than generic.

Moderator:
Heidy Vaquerano, Partner and Co-Chair, Entertainment & Sports Law Department, Fox Rothschild

Panelists:
Daniel Indart, Owner &CEO, Latin Music Specialist
Harold Guerrero, Founder & CEO, Synclat
Gimena Barcenas, Latin Sync Manager, Universal Music Publishing Group
Michelle Sylverman, Music Supervisor
Marvel Carvajal, Senior Producer, Davis Elen Advertising

Please note that there is a cost to attend.