Major luxury brands have jumped into the metaverse. The Louis Vuitton Group launched Louis, a game, which gave players the opportunity to win historical postcard NFTs. Balmain released a Balmain X Barbie collection bringing the famous dolls to the metaverse.  The session will describe the latest developments and legal implications, as well as tackle what to look forward to in this fascinating and rapidly changing world. The session will also discuss how traditional high-end fashion is embracing high tech in ways never imagined before. We will look further at intellectual property protection strategies and infringements, how they can be litigated, and what jurisdictions and laws apply. In addition, the session will include a look at the role of gaming and virtual fashion for the future of shopping (eg NFTs, virtual showrooms and fashion shows). Additionally, the session will discuss sourcing challenges in light of ESG (environmental, social and governance) and how tech can aid, as well as the slow fashion trends (including commercial implications and how to maintain customer intimacy online). 

Session/Workshop Chair(s)
Raphaël Dana, Dana Associes, Paris, France; Vice Chair, Internet Business Subcommittee
Elizabeth Vestin, Hannes Snellman, Stockholm, Sweden; Website Officer, Technology Law Committee

Speakers
Luca Chiama, Prada Group, Milan, Italy
Beatrice Grifoni, Valentino S.P.A., Milan, Italy
Moritz Holm-Hadulla, Gleiss Lutz, Stuttgart, Germany
Anna Mae Koo, Vivien Chan & Co., Bejing, China
Erika Levin, Fox Rothschild, New York, New York, USA; North American Regional Forum Liaison Officer, Women Lawyers' Committee
Cristina Mesa, J&A Garrigues, Madrid, Spain
Semjon Rens, Meta, Berlin, Germany
Staci Trager, Nixon Peabody, Los Angeles, California, USA

There is a cost to attend.