• Chief Executive Officer Tracy Panase recently acquired the Just Between Friends franchise system after longtime success as a franchisee. She is ready to propel it forward as the next generation of leadership. Tracy will share her story, which was featured in the Annual Leadership Conference Case Study on the first day of the convention.
• Lori Shaffron, Senior Director of Franchise Sales for Rita's Italian Ice, leads development of this iconic Philadelphia brand as the company continues to innovate, even after 40 years in business.
• Our host for the evening, Diana Simmons, Founder and CEO of Simply Cabinetry, is a newly minted franchisor. She shares her perspective as a serial entrepreneur and why franchising was the right vehicle for the growth of the brand.  

 
Convention attendees left the desert and headed east with growth on their minds, fueled by the event's positive overarching message. This year can be our best ever — new units, increased revenues and better profitability. There has never been a better time to be in franchising. Whether or not you attended the IFA Convention, you'll be encouraged to contribute to the conversation.
 
Learn and share best practices while reconnecting with Philadelphia-area friends and colleagues. 

For more information or to join the Philadelphia Chapter of the IFA WFN, contact Chapter Co-Chairs Eleanor Vaida Gerhards or Dawn Abbamondi.