For years, businesses have relied on third-party cookies for tracking, data collection, and advertising personalization and targeting. Consumer and privacy advocates have shone a spotlight on Real Time Bidding for personal data and sensitive personal data harvested from 3rd party cookies. The regulatory response and phasing out of third-party cookies does not mean cookie banners, consent management platforms, or personalization are going away.

It does mean that businesses should begin to revamp their strategies to deliver personalized experiences and build a trusted brand. It’s time to learn how to pivot your strategy to focus on capturing first-party data and expanding your marketing-consented database, along with making privacy and trust your competitive advantage.

Key Takeaways:

• Latest trends and developments in the marketing and privacy landscape
• Why businesses still need to follow consent requirements as third-party cookies are phased out
• Building a powerful strategy that focuses on first-party data capture and use
• How to turn touchpoints into trust points and honoring consumer choices throughout the consumer journey

View the full recording of the event.