events

What Franchise Companies Should Be Doing in the Metaverse and With NFTs

When:
Hosted By:
Fox Rothschild LLP and IFA
People:
Craig R. Tractenberg, Lori S. Kozak
Location:
Webinar
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Join us to stake your claim in a new world of technology that provides goods, services and enhanced customer experiences.

Our presenters will explore the ways in which companies such as McDonald’s and Panera are responding, including the U.S. trademark applications they have filed in this space.

Attendees will:

  • Learn how others sell goods, services and experiences in the virtual world with real-life home delivery and real-time tracking
  • Explore how non-fungible tokens (NFTs) are being used as virtual currency, coupons and tickets to branded events
  • Discover best practices for protecting intellectual property now and in the future

Featuring:

Craig Tractenberg
Partner and Co-Chair of the Franchise and Distribution Practice, Fox Rothschild LLP

Lori Kozak
Partner and Co-Chair of the Trademark Practice, Fox Rothschild LLP