Odia Kagan

AdTech

Businesses of all types rely on data-intensive digital advertising technology to reach and understand their customers. The collection, custody and care of this critical consumer information carries significant risk, particularly in light of rapidly changing state, federal and international data privacy regulations and ever advancing technology.

Odia Kagan closely follows the AdTech industry, and writes and presents frequently on the latest data privacy developments in this rapidly evolving space.

Podcast: Simplify for Success - A Conversation with Odia Kagan

In this episode of Simplify for Success, Odia sits down with Priya Keshav, CEO of Meru Data, for a discussion on ways to provide control and choice to users on cookie banners as well as the importance of disclosures and how they should be more explicit and transparent.

Webinar: PrivacyConnect Chapter Meeting

This chapter meeting will focus on the latest privacy regulatory developments, including CCPA, CPRA, Schrems II and LGPD, and feature panels from local privacy professionals to discuss operational best practices.

Podcast: Being a Good Steward of Data with Privacy Lawyer, Odia Kagan

In this episode of Marketing Today, Odia and Alan discuss why marketers should care about data protection and what they should be paying attention to in the connection between marketing and data. For those unfamiliar with CCPA and CPRA laws, Odia breaks down what each means and why they are relevant to marketing.

Article: User IDs Without Cookies or Logins: Is Fingerprinting an Option?

With transparency, user consent, and data protection mechanisms businesses can expand user identification beyond logins to create a scalable framework that works for everyone.

Article: On-Device User ID Technology Offers Privacy Benefits

It may be implemented differently across different operating systems, but on-device tech is likely to be the future framework of the open web.

Article: Evaluating Post-Cookie Identity Solutions

There is emerging consensus, industry-wide, about what identity and addressability should look like in the future.

Article: France's CNIL Issues Chatbot Data Protection Guidance

France’s CNIL, Commission Nationale de l’Informatique et des Libertés, has issued guidance on data protection in the use of chatbots.

Article: More Customers Using Messaging Channels to Interact With Brands

Many customers expect two-way interaction with a brand through messaging or online chat.

Article: Bulletproofing Identity Solutions: No Workarounds for Informed Consent

"There are no workarounds for informed consent…advertisers need to secure consumer permission before using their data, and they need to secure that permission transparently."

Article: Efforts to Police User IDs Should Avoid Anticompetitive Outcomes

Companies and governments should avoid taking steps that hurt small-to-midsized companies in an an effort to improve user ID privacy.

Alert: IAB Europe Updates Advice on Ad Targeting Without Third-Party Cookies

The Interactive Advertising Bureau (IAB) Europe recently updated its Guide to the Post Third-Party Cookie Era. In this client alert, Odia provides key takeaways and offers an overview of the various targeting techniques used today and some options and consideration going forward.

Article: Connected TV Device IDs Key to Future of Targeted Digital Ads

With the industry moving away from cookies, experts suggest connected TV device IDs may become the next key to linking people and their devices in a secure way at the household level.

Article: IAB Benchmark Survey Offers Insight Into Industry's CCPA Compliance Efforts

Key takeaways from the Interactive Advertising Bureau (IAB) Legal Affairs Council's CCPA Benchmark Survey, which asked privacy attorneys in the industry about key elements of the California Consumer Privacy Act and their compliance efforts, in its first year of implementation.