Trade secrets are the most valuable intellectual property of many companies. Trade secrets can include the formula or specialized process that makes your product, the proprietary algorithm that differentiates you from your competition, your confidential customer lists and pricing, and the like. But not all competitive information qualifies as a trade secret, and information that would otherwise qualify may lose that status without proper protections. Join attorneys Eric Reed and Brian Berkley with Fox Rothschild as they go through the basics of a trade secret, how you can effectively protect them, and capitalize on this investment with VC’s.

• Examples of trade secrets and their value to companies
• What does and does not qualify as a trade secret?
• What practices improve trade secret protection?
• How do you mitigate the risk that your trade secrets will be stolen?
• How do you ensure that you don’t inadvertently take others’ trade secrets?
• What should you expect when lawsuits are filed?
• Risks of trade secrets litigation