Holly leads the firm’s business development efforts and oversees communications, public relations, advertising, client interviews, alumni relations and firm events. She has more than two decades of experience in law firm marketing and is particularly adept at guiding firms in culture-driven branding initiatives.

Since 2019, Holly has advised firm leadership, department chairs and practice group leaders on best practices in business development, as well as lateral orientation and integration.

Her team supports and guides lawyers and practice groups in crafting strategic business plans, as well as establishing budgets and tracking ROI for all major marketing efforts. Holly also oversees the firm’s website, electronic communications and marketing database, as well as its CRM (client relationship management) team, assisting lawyers in maintaining an up-to-date database of contacts.