Holly oversees the firm's marketing and business development functions. With more than 20 years of experience in the legal industry, she serves as a strategic adviser to firm leadership and individual attorneys on best practices involving business development, key initiatives, client interviews, brand-building and marketing.

She collaborates extensively with the Legal Recruiting, Human Resources, Professional Development and Knowledge Management departments to identify, adopt and implement best practices for lateral orientation and integration and business development strategy and support.

Select Publications

"How to Build Credibility and Succeed as a Business Development Coach," Strategies Magazine of the Legal Marketing Association, Oct. 2015

"The Search for Meaning in Marketing and Business Development," The Legal Intelligencer, May 2012

"A Personal Business Development Plan: Discover Multiple Paths to Your Next Opportunity," Strategies Magazine of the Legal Marketing Association, March 2008

Before Fox Rothschild

Holly worked in senior marketing and business development roles, including chief business development officer and chief marketing officer, for regional, national and global law firms.