It is imperative that practitioners effectively manage their portfolios during times of economic and market uncertainty. Challenges are mounting - IP budgets are strained, portfolios are being restructured, and the scope of patent prosecution is shifting. Practitioners can effectively navigate these times by developing a strategy that will result in long-term ROI and exclude competitors from key markets. A fresh approach may be required as companies seek global expansion for growth opportunities. Practitioners are assessing whether monetization of patents may be the right tactic going forward as portfolio management has shifted during these uncertain times. As the environment continues to unfold and reshape the IP landscape, effective portfolio management will be key to maintaining a competitive advantage.

This panel will explore:

• Assessing the impact of the pandemic and creating strategies for a changing economic landscape
  • Adapting to rapid technological developments and competition
  • Effective data management
  • Maximizing ROI
  • Identifying factors indicative of a strong portfolio
• Developing ways to use resources to realign IP strategy
  • Competitive analysis
  • Strategically reevaluating your IP portfolio
    • Continuous portfolio assessments
    • Making key IP acquisitions and licensing agreements
    • Defending against threats
    • Generating revenue
• Preparing policies and resources in anticipation of future economic downturn and market uncertainty

Speakers:

Jonathan Caplan, Partner, Kramer Levin
Phil Colburn, Co-Managing Partner, Cantor Colburn LLP
Joseph Sherinsky, Assistant General Counsel for Litigation and Intellectual Property, Mitsubishi Chemical Holdings America
Pejman F. Sharifi, Partner, Fox Rothschild LLP
Edward Tempesta, Vice President, Senior Counsel - Intellectual Property, MasterCard
Caren Khoo, Vice President & Deputy General Counsel - Global Technology & Intellectual Property, Verizon

Please note there is a cost to attend.